Senior Manager of Pricing Strategy Role

Is a senior-level finance/commercial role responsible for designing, refining, and executing pricing strategies that align with business goals, market dynamics, and customer needs. The position blends analytical, strategic, and cross-functional leadership skills to ensure pricing decisions maximize profitability while remaining competitive.

Core Responsibilities

  • Strategy Development & Execution: Design and refine pricing and packaging strategies to deliver customer value and drive profitable revenue growth.
  • Market & Competitive Analysis: Conduct in-depth competitive intelligence, customer feedback analysis, and market research to inform pricing models.
  • Cross-Functional Collaboration: Partner with product, sales, marketing, and finance teams to align on pricing decisions, discount strategies, and new product pricing.
  • Pricing Frameworks: Build scalable pricing frameworks and value-based pricing models that reflect customer willingness-to-pay.
  • Performance Monitoring: Track price performance, market feedback, and profitability metrics; report insights and recommend improvements.
  • Training & Communication: Train pricing operations and sales teams on pricing strategy, price points, and execution.

Typical Qualifications

  • Education: Bachelor’s degree in Business, Finance, Economics, or related field; MBA preferred.
  • Experience: 5+ years in B2B software/SaaS or similar pricing strategy roles.
  • Skills: Strong business acumen, data-driven decision-making, competitive analysis, and problem-solving.
  • Soft Skills: Leadership, influence, and ability to manage multiple projects against timelines.

Industry Examples

  • Software/SaaS: Roles at companies like Cisco, ServiceNow, and Freshworks focus on AI/SaaS/cloud pricing strategy.
  • Financial Services: Positions at Donnelley Financial Solutions and other capital markets firms apply pricing strategy to software and service solutions.
  • Consumer Goods & Retail: Grocery retail and packaged goods companies use pricing strategy to optimize margins and market share.

Why This Role Matters

A Senior Manager of Pricing Strategy sits at the intersection of product, sales, and finance, ensuring that pricing is not just a cost control measure but a strategic lever for growth, competitiveness, and customer satisfaction. The role requires both technical pricing expertise and executive-level influence to shape the company’s commercial direction.

If you’re targeting this role, focus on building a strong portfolio of pricing strategy projects, mastering competitive analysis tools, and demonstrating cross-functional leadership in revenue optimization.

Companies That Hire With This Skill

RaceTrac

About

Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates more than 600 convenience store locations in, Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, Tennessee, Texas, and Virginia.

Some History:

RaceTrac began as Carl Bolch Trackside Stations in Missouri in 1934. Then Carl Bolch Sr. purchases Oil Well Company and relocates the company’s headquarters to Montgomery, Alabama while expanding locations to Florida and Georgia in 1959. Carl’s son, Carl Bolch Jr., succeeded as chief executive officer in 1967, and joined the family business, and, after pioneering the concept of self-service gasoline in Alabama, Florida and Georgia. In 1975 The company expands to the Dallas-Fort Worth market then company relocated its headquarters in 1976 to the Peach state; adopted the RaceTrac brand and have remained in Atlanta to this day.

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