Is a key member of a marketing team responsible for executing and optimising a company’s online marketing strategy to promote products or services, grow the brand, and achieve business goals.
Core Responsibilities
- Plan and execute campaigns across multiple digital channels such as SEO, paid advertising (PPC, social media ads), email marketing, content marketing, and CRM integration.
- Lead generation: Work with CRM and performance marketing to run campaigns that attract high-quality leads.
- Maintain and update digital presence: Keep websites, social media profiles, and email content relevant and engaging.
- Optimise performance: Use analytics tools (e.g., Google Analytics, Google Ads) to track campaign results, identify issues, and improve strategies.
- Collaborate with teams: Partner with internal marketing teams, designers, and external agencies to deliver coordinated campaigns.
- Stay current with trends: Monitor competitors, industry changes, and emerging technologies to adapt strategies.
Typical Daily Tasks
- Scheduling and posting on social media platforms.
- Updating website content and fixing broken links.
- Running and optimising paid ad campaigns.
- Testing email subject lines and creative copy.
- Reporting on campaign performance to managers.
Skills and Requirements
- Strong understanding of SEO, paid ads, CRM, and content marketing.
- Proficiency with tools like Google Ads, Shopify, Klayvio, Google Analytics.
- Excellent communication and organisational skills.
- Ability to multitask and prioritise projects.
- Analytical mindset to interpret data and make informed decisions.
Career Path
After gaining experience, a Digital Marketing Executive can progress to roles such as Digital Marketing Manager, taking on more strategic planning and team leadership responsibilities.
In short, a Digital Marketing Executive turns marketing strategies into actionable online campaigns, ensuring they deliver measurable results while keeping the brand’s digital presence strong and competitive.
Companies That Hire With This Skill
Digital Merchandising Specialist
S&S Activewear – United States
About
Founded in 1988 and headquartered in Bolingbrook, Illinois, S&S Activewear is a leading, technology-enabled apparel and accessory distributor in the United States and Canada. S&S offers more than 80 brands, including basic garments to fashion-forward styles, with over 4 million square feet of warehouse space throughout North America. S&S services a broad range of customers through its nationwide network, including retail brands, e-commerce companies, garment decorators, promotional products distributors, entertainment merchandisers, lifestyle brands and web-based platforms for apparel customization